Practical economics. Real solutions.

Strategic Facts is an internationally recognised firm in analysis and research of Tourism, particularly major Sport and Cultural Events. We believe in fostering close professional relationships to offer a blend of best-practice and analytical rigour that suits each and every circumstance.

Clear Conclusions & Reliable Results

We’ve built a reputation based on our unfailingly accurate data and meaningful reports. We discover insights that transform brands with our objective, unbiased reporting.

Senior Experienced Researchers

Our team have decades of experience to translate their knowledge, depth and understanding into meaningful solutions you can use. Our field work team in each state are efficient, enthusiastic, highly skilled and most importantly: passionate.

Ahead of the Curve

We pride ourselves on keeping ahead of the changing events landscape and emerging technologies to ensure our methodologies are always first-rate. We are affiliated with significant international research organisations such as Cambridge Economics.

In Depth Market Research

Our superior collection methods leads to high quality data, which leads to high quality, precise insights.

Exceptional Customer Service

We have a strong commitment to delivering efficient customer service and thrive on exceeding our clients' expectations. Transparency is crucial.

Cost Effective

We tailor cost-effective solutions to align with your business goals and budget. Our services cover all facets of sport and tourism analysis, designed to add significant value to your organisation.


Events Worked On


Happy Clients ☺


Market Research Interviews


Cups of Coffee

We love what we do.

Economic Evaluation & Impact Analysis

Benefit Cost Analysis & Cost Effectiveness

Feasibility Assessments

Market Research

Our clients.

Over the last 20 years in the industry we have worked with many of the World's most significant tourism agencies, events, peak sport organisations and Governments. Some of the events we have worked on include various Olympic and Commonwealth Games, Cricket Australia, Tennis Australia, the PGA of Australia, Australian Rugby Union, the AFL and NRL, Supercars, Formula One, IRONMAN, Gold Coast and London Marathons, BMX Australia, Athletics Australia, Surf Life Saving Australia, Queensland Art Gallery, Queensland Performing Art Centre, Queensland Museum, Opera Australia and Rotary International.

Our team.

Strategic Facts is synonymous with insightful and accurate research in an ever-changing landscape of tourism habits, attitudes and trends. We are a team of innovative, dynamic analysts and data scientists with expertise in the economics of tourism including sport, culture and event fields, combining robust methodologies with practical and applicable experience. Our credentialed and experienced team are highly skilled, passionate and enthusiastic. We focus on insights - it's the reason we get up in the morning.

Get in touch.

A clear plan for a new project or just an idea on a napkin? We can help.


PO Box 2338, Wellington Pt, QLD 4160 AU

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